ART DIRECTION

NIKE AIR MAX SUSTAINABLE STRAPS

 

In collaboration with Handwerk, we worked with Nike to design, fabricate, and install shoulder straps and fasteners for shoe boxes made of recycled plastic bottles.

The boxes themselves, designed by architect Arthur Huang, are already the second life for the material that they are made of.  Once bottles, they are now shoeboxes.  With the straps, the boxes have the potential to have a third life as a carried vessel. With the boxes heavily engineered and mass produced, we designed our straps to be handmade, imperfect, and versatile.  There is no stitching in the straps, as they are only knotted, the cord can be untied and used again elsewhere.

SOHO, NY