Elo has come to embrace his freedom while making the most of the unexpected through his creative process. The line leads him throughout controlled chaos, as his stream of consciousness guides a narrative, ultimately determining which stroke will perform and what the canvas will say, in this life and in the next. Throughout the evolution of his studio process, he’s found himself spending a greater amount of energy and placing much emphasis on creating work that could “speak for itself”. He has learned to appreciate a particular sense of “concerned indifference” that releases the weight associated with comparing the work to that of other artists, as well as the pressure of its public reception. What is of great importance; however, is embracing the process of creating work that can develop on its own barring outside influence and authority. This collection of work encapsulates the growth I’ve experienced over time, as he continues to explore varying styles and mediums in efforts to further his own development as an artist.
Evan Lorberbaum is a visual artist who creates under the moniker ELO, which is short for his movement “Encourage Life Originality”. ELO aims to inspire others toreach their full potential in life through embracing their own individuality. While attending NYU’s Gallatin School of Individualized Study (BA ’16), his area of concentration was “The Business of Art and Entrepreneurship”. During his time at Gallatin he developed a keen, arts-centric interest in branding and marketing.
ELO’s artistic style and vision is influenced by graffiti, abstract expressionism and his own relationship with time and personal growth. He is inspired by his modern day role models: Jay Z, Shepard Fairey, Marc Ecko, KAWS, Takahashi Murakami and Pharrell among others, as he is establishing himself as his own personal brand while blending the lines between art, fashion and product merchandising.
Some of the more noteworthy shows he has participated in have included the 2014 New York Regional Semi-Finals of the Bombay Sapphire Artisan Series, a two month solo exhibition in 2016 at the prestigious Citigroup Center, in conjunction with Boston Properties and the Midtown Arts Common and most recently solo exhibition BECOMING, presented by Tambaran2 Gallery in April of 2018. Brands that he has collaborated/partnered with have included Champs Sports, TOMS, Relevant Customs, Good Wood NYC, Sing For Hope and FCB Global. His ongoing public art project, “What the NYC,” aims to connect New Yorkers through highlighting people, places and perspectives within NYC. In collaboration with Relevant Customs and GoodWood NYC, ELO has created a 1/1 New York City inspired Nike SB Dunk that incorporates his original artwork, as well custom printed leather that pays homage to NYC. It has gained acclaim and recognition through features and editorial reviews on notable sneaker publications including Nice Kicks and Kicks On Fire, as well as Fox Business and Brooklyn News 12.